Get full control of your F & I business

Proudly protecting Canadians since 1968


Reliable Partner

Certified Tier 1 Parts Manufacturer

Continental Logistics and Network Support

On-site Training and Development

We are the only chemical manufacturer in Canada in the F&I industry

For over 50 years, our goal is the same: Make the vehicle ownership experience better with products, services and programs that keep automobiles looking new and protecting customers from the high cost of all the little accidents that can happen along the way.

WGI Manufacturing Inc. is a leading Canadian F&I provider to the retail automotive industry. We work with over 1,200 dealers, dealer groups and OEM clients from coast to coast.

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Our Difference

Our goal is to deliver the best protection products and support—further complemented with training and forward-thinking industry solutions.

We develop chemicals and package environmentally responsible formulations for the automotive industry.

Warehouse & Fulfillment

We can reach any retail location in Canada and the USA within 72 hours of processing an order.


Our technical team is always looking for the latest innovations to give our partners every advantage.

Campaign Logistics

Whether we’re tasked to create SOPs or source materials — we use our expertise and networks to execute for our OEM partners.

Environmental Sustainability

Over 95% of our products are either 100% water-based or waterborne formulations.

Research & Development

We’re committed to cutting edge development in our field and related industries.

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Products & Programs

The way to ensure total control over quality is to manufacture and develop your own products and programs.

We provide a full suite of white-label and Diamond Kote branded F&I products and services to dealerships and customers across Canada.

We make chemical products and administer claims on behalf of major OEMs in Canada. WGI Manufacturing Inc. is the only automotive appearance and protection company that is a certified Tier 1 parts manufacturer. Our products are simply that good.

Since 1968, Diamond Kote has proudly engineered and delivered unsurpassed automotive, RV, and Marine protection products and programs.


Thank you for resolving a customer satisfaction issue, it is always a pleasure dealing with people and companies who care.

Paul Siddall

Fixed Operations ManagerNewmarket Toyota Scion

Your people in the claims department are phenomenal.

Joshua Norman

General Manager, Indian Head Chrysler

In the over 20 years I have been partnered with WGI Manufacturing, its instances like this why I continue to be business partners with your company. As they say, often imitated, never duplicated! I am sharing this with my sales and service team just to prove to them that the products we promote here at OSH are backed by one of, if not THE BEST in the industry!

Jeff Raymond

Owen Sound Hyundai

I just wanted to thank you again for the great service that you provided on behalf of WGI Manufacturing. A couple of my friends are contemplating purchasing new vehicles and I recommended Diamond-Kote to them. I showed them how well it has withstood more than 10 years on my car.

Jim Kelly

WGI Manufacturing Inc. Head Office

3 Pullman Court
Toronto, ON M1X 1E4

    Home was last modified: February 15th, 2022 by WGIManufacturing